Converging Digital Marketing Mediums for Real Estate - Delta Media ...

We?ve talked a lot recently about different marketing mediums in real estate.

Traditionally we had newspapers and magazines in print, along with the occasional restaurant menu. Billboards and park benches were favorites for sign advertisements. And electronic media brought the ability to advertise on the radio and TV.

Each non-digital marketing channel has always operated in a silo of the others. None could be directly tied to another by much more than a common theme and branding campaign.

Digital media has operated much differently. In its relatively short life we?ve seen several digital marketing channels surface, from SEO, to PPC, to Social Media, banner ads, remarketing, blogging, video?you get the idea.

Last week we discussed how each of these digital mediums are separate channels, thus creating the conversations regarding Multi-Channel Attribution Modeling.

But there?s a little secret behind digital marketing that doesn?t occur in its non-digital predecessor: digital marketing initiatives should work in cohesion with one another.

That doesn?t mean the same digital marketing initiative should spread across all platforms any more than it means you should approach Facebook and Twitter the same way you might approach a banner ad on a third-party website.

What it does mean is you should utilize the same central source to control your marketing initiatives and point to them - a hub. And all should revolve around your real estate website.

You might have previously used billboards to put your face and name in front of people, and newspapers to advertise your listings. Radio might have had a sales pitch telling consumers know why you?re the agent they want to use.

But all digital marketing ultimately should filter your connections to your real estate website.

Your website should be the home of your entire business. In today?s society, it?s more important than your office, furniture, fancy clothes, or the car you drive, because a lot more people will see it.

This, of course, means two things:
1. You need a dang good real estate website.
2. It should provide the capabilities for you to control your digital marketing initiatives and centralize your widespread digital efforts.

We try to utilize our blog to help your real estate marketing and business initiatives, rather than to toot our own horn. But we feel we have a pretty good real estate website platform because we have always built it to work as the hub of your online business.

Several updates that occurred just this week show just that.

We now support Realtor.com Animated Sign Rider Deep Linking, and have long supported Trulia, Zillow, Yahoo Real Estate, FrontDoor and integration with many other marketing sites.

We have new features for how Open Houses are displayed on real estate agent websites.

We have new updates to the mobile real estate website platform, which give brokerages and agents more control to personalize their mobile home page.

And all three updates have come just this week.

Integration with external marketing sites, continuous updates to enhance the user experience of real estate and open house searches, and a better mobile real estate website experience are absolute musts in a digital environment that is constantly changing.

But they?re also part of a bigger digital pie that includes Social Media, blog and video integration, advanced email marketing components, state-of-the-art property search features, and a lead management system that facilitates all leads and interactions to help you turn them into sales.

By converging your many digital marketing mediums to operate in cohesion with your real estate website, you can efficiently create a more effective online real estate business.

Contact Delta Media Group to learn how.

Source: http://blog.deltagroup.com/2013/01/converging-digital-marketing-mediums.html

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Cans of ?fresh air? for sale in China

Chen Guangbiao offers a sample of his canned "fresh air" to a passerby in China (Reuters)Air pollution in China has gotten so bad that one entrepreneur has decided to sell cans of fresh air.

The decision by Chen Guangbiao to sell the cans of air isn?t actually an attempt at a profit-generating venture. Rather, Chen, already worth a reported $740 million, is using the cans as social commentary on the declining environmental conditions in China.

"If we don't start caring for the environment, then after 20 or 30 years our children and grandchildren might be wearing gas masks and carry oxygen tanks," Chen told Fairfax Media.

Still, it's hard to not think of Mel Brooks in "Spaceballs" shotgunning a can of "Perri-Air," as his planet deals with a crisis stemming from a lack of oxygen.

Chen is selling the cans for about five yuan each (80 cents), according to the Brisbane Times, and the cans come in a variety of ?flavors,? including ?Taiwan,? ?Tibet,? and ?Yan'an,? early home of the country?s Communist Party.

The American Embassy in Beijing issued its second recent alert this week about the level of airborne PM 2.5 particulates, which it says can lead to a number of health issues, particularly for children and the elderly.

As recently as Friday morning Beijing time, the embassy measured a ?very unhealthy? warning on its site.

The World Health Organization's standard is levels of around 25. The levels in Beijing?s atmosphere according to the U.S. Embassy peaked at 205 on Friday morning, nearly 10 times that standard limit.

Chen is known in China for other high-profile acts to promote environmental causes. He recently gave away 5,000 bicycles to encourage people to pursue alternatives to driving cars.

"People say I am high profile or love to stage a show, but I don't think those who seek 'stability' and a low profile can do much for social progress," he said.

Source: http://news.yahoo.com/blogs/sideshow/cans-fresh-air-sale-china-234302171.html

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Archaic Native Americans built massive Louisiana mound in less than 90 days

Thursday, January 31, 2013

Nominated early this year for recognition on the UNESCO World Heritage List, which includes such famous cultural sites as the Taj Mahal, Machu Picchu and Stonehenge, the earthen works at Poverty Point, La., have been described as one of the world's greatest feats of construction by an archaic civilization of hunters and gatherers.

Now, new research in the current issue of the journal Geoarchaeology, offers compelling evidence that one of the massive earthen mounds at Poverty Point was constructed in less than 90 days, and perhaps as quickly as 30 days ? an incredible accomplishment for what was thought to be a loosely organized society consisting of small, widely scattered bands of foragers.

"What's extraordinary about these findings is that it provides some of the first evidence that early American hunter-gatherers were not as simplistic as we've tended to imagine," says study co-author T.R. Kidder, PhD, professor and chair of anthropology in Arts & Sciences at Washington University in St. Louis.

"Our findings go against what has long been considered the academic consensus on hunter-gather societies ? that they lack the political organization necessary to bring together so many people to complete a labor-intensive project in such a short period."

Co-authored by Anthony Ortmann, PhD, assistant professor of geosciences at Murray State University in Kentucky, the study offers a detailed analysis of how the massive mound was constructed some 3,200 years ago along a Mississippi River bayou in northeastern Louisiana.

Based on more than a decade of excavations, core samplings and sophisticated sedimentary analysis, the study's key assertion is that Mound A at Poverty Point had to have been built in a very short period because an exhaustive examination reveals no signs of rainfall or erosion during its construction.

"We're talking about an area of northern Louisiana that now tends to receive a great deal of rainfall," Kidder says. "Even in a very dry year, it would seem very unlikely that this location could go more than 90 days without experiencing some significant level of rainfall. Yet, the soil in these mounds shows no sign of erosion taking place during the construction period. There is no evidence from the region of an epic drought at this time, either."

Part of a much larger complex of earthen works at Poverty Point, Mound A is believed to be the final and crowning addition to the sprawling 700-acre site, which includes five smaller mounds and a series of six concentric C-shaped embankments that rise in parallel formation surrounding a small flat plaza along the river. At the time of construction, Poverty Point was the largest earthworks in North America.

Built on the western edge of the complex, Mound A covers about 538,000 square feet [roughly 50,000 square meters] at its base and rises 72 feet above the river. Its construction required an estimated 238,500 cubic meters ? about eight million bushel baskets ? of soil to be brought in from various locations near the site. Kidder figures it would take a modern, 10-wheel dump truck about 31,217 loads to move that much dirt today.

"The Poverty Point mounds were built by people who had no access to domesticated draft animals, no wheelbarrows, no sophisticated tools for moving earth," Kidder explains. "It's likely that these mounds were built using a simple 'bucket brigade' system, with thousands of people passing soil along from one to another using some form of crude container, such as a woven basket, a hide sack or a wooden platter."

Kidder analyzes the varied colors and layers of the soils of Mound A, which are a result of the building process. Indians carried basket-loads of dirt weighing roughly 55 pounds and piled them up carefully to form the mound.

To complete such a task within 90 days, the study estimates it would require the full attention of some 3,000 laborers. Assuming that each worker may have been accompanied by at least two other family members, say a wife and a child, the community gathered for the build must have included as many as 9,000 people, the study suggests.

"Given that a band of 25-30 people is considered quite large for most hunter-gatherer communities, it's truly amazing that this ancient society could bring together a group of nearly 10,000 people, find some way to feed them and get this mound built in a matter of months," Kidder says.

Soil testing indicates that the mound is located on top of land that was once low-lying swamp or marsh land ? evidence of ancient tree roots and swamp life still exists in undisturbed soils at the base of the mound. Tests confirm that the site was first cleared for construction by burning and quickly covered with a layer of fine silt soil. A mix of other heavier soils then were brought in and dumped in small adjacent piles, gradually building the mound layer upon layer.

As Kidder notes, previous theories about the construction of most of the world's ancient earthen mounds have suggested that they were laid down slowly over a period of hundreds of years involving small contributions of material from many different people spanning generations of a society. While this may be the case for other earthen structures at Poverty Point, the evidence from Mound A offers a sharp departure from this accretional theory.

Kidder's home base in St. Louis is just across the Mississippi River from one of America's best known ancient earthen structures, the Monk Mound at Cahokia, Ill. He notes that the Monk Mound was built many centuries later than the mounds at Poverty Point by a civilization that was much more reliant on agriculture, a far cry from the hunter-gatherer group that built Poverty Point. Even so, Mound A at Poverty Point is much larger than almost any other mound found in North America; only Monk's Mound at Cahokia is larger.

"We've come to realize that the social fabric of these socieites must have been much stronger and more complex that we might previously have given them credit. These results contradict the popular notion that pre-agricultural people were socially, politically, and economically simple and unable to organize themselves into large groups that could build elaborate architecture or engage in so-called complex social behavior," Kidder says. "The prevailing model of hunter-gatherers living a life 'nasty, brutish and short' is contradicted and our work indicates these people were practicing a sophisticated ritual/religious life that involved building these monumental mounds."

###

Washington University in St. Louis: http://www.wustl.edu

Thanks to Washington University in St. Louis for this article.

This press release was posted to serve as a topic for discussion. Please comment below. We try our best to only post press releases that are associated with peer reviewed scientific literature. Critical discussions of the research are appreciated. If you need help finding a link to the original article, please contact us on twitter or via e-mail.

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Source: http://www.labspaces.net/126557/Archaic_Native_Americans_built_massive_Louisiana_mound_in_less_than____days

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First real time-travel movies are loopers

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Source: http://feeds.newscientist.com/c/749/f/10897/s/280e835f/l/0L0Snewscientist0N0Carticle0Cdn231140Efirst0Ereal0Etimetravel0Emovies0Eare0Eloopers0Bhtml0Dcmpid0FRSS0QNSNS0Q20A120EGLOBAL0Qonline0Enews/story01.htm

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Family Home and Life: Snowed In Color Palette

Yes please Pin anything you want, I love that! Also I am thrilled to have you link to me and yes, you may use a picture to link also...but please!!! Do not use photos of the kids! It is copying my post and/or my pics to use on your blog or anywhere else that I consider theft.

Source: http://www.familyhomeandlife.com/2013/01/snowed-in-color-palette.html

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TVCatchup reaches Windows Phone 8 in the UK

British Windows Phone owners won't have to let their TV viewing habits slip while they're on the move. TVCatchup has just posted the promised Windows Phone 8 version of its streaming app, giving locals access to live programming from the BBC, ITV and others. OS-specific optimizations aren't extensive, but they exist -- it's possible to pin a favorite network to the Start screen, and to use voice commands to jump directly to a channel or guide. Viewers just need to hit the Windows Phone Store to stay on top of the latest shows with their Lumias.

Filed under: Cellphones, Home Entertainment, Mobile

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Source: Windows Phone Store

Source: http://www.engadget.com/2013/01/31/tvcatchup-reaches-windows-phone-8-in-the-uk/

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State: Skin cancer rates rising fast in Minn. | Minnesota Public Radio ...

Dr. Jonette Keri, a Miami dermatologist, examines Amy Rey for symptoms of skin cancer due to sun exposure in this file photo from June 15, 2011. The state Department of Health reports that skin cancer rates are rising among Minnesotans. (Joe Raedle/Getty Images)

by Tim Nelson, Minnesota Public Radio

January 30, 2013

ST. PAUL, Minn. ? The Minnesota Department of Health says that skin cancer rates have been growing quickly among Minnesotans, and officials are urging people to avoid the sun ? even in winter.

The department says melanoma cancer rates rose 35 percent for men and 38 percent for women between 2005 and 2009, the most recent data available.

Health Commissioner Ed Ehlinger said warm-weather winter vacations present perfect opportunities for exposure to ultraviolet light. "Folks ... need to be worried about sun exposure at all times of the year, and at all ages," Ehlinger said.

The health department says that's particularly true for women. The rate of melanoma for white Minnesota women between 18 and 49 has doubled since 1995.

"Although the mortality has remained stable, the incidence of the disease is increasing," Ehlinger said. "And this mirrors a national trend that has been going on since the mid 70s. A lot of this is due to increased sun exposure and increased exposure to tanning beds."

Ehlinger said use of tanning beds to get a "base tan" doesn't help, and simply increases exposure to ultraviolet light that can cause skin cancers.

Tim Nelson is a general assignment reporter for Minnesota Public Radio.

Source: http://minnesota.terprod.publicradio.org/display/web/2013/01/30/health/melanoma-rates

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